Sites
Products with real users. Some of them even make money.
These are the projects that real people actually use — not developers, not builders, just people looking for something specific that didn't exist yet.
The pattern keeps repeating: I search for something, the results are bad, I build the page that should have been there. Airports.guide came from landing in a strange terminal with no useful information. Invitation.app came from Googling "share referral code" and finding nothing. Kicking Lotus came from watching my partner pay 40% to spas for client referrals she could have gotten herself.
Some of these have serious traction — half a million users, 30+ cities, 5.0 Google ratings. Others are just getting started. All of them exist because the search results were wrong.
- Inspire.cards
- 100+ card decks for creativity, coaching, and play.
- Digital card-drawing app. Pick a deck, draw a card, get an idea. Used by facilitators, therapists, teachers.
- Started with 5 decks. People kept requesting new ones. Now 100+ and growing.
- Invitation.app
- Referral code exchange. 500K+ users.
- Platform for sharing and claiming referral codes. Built the page Google should have shown when I searched "share referral code."
- One landing page turned into a multilingual platform. Zero paid acquisition.
- Kicking Lotus
- On-demand massage therapy across Quebec.
- Marketplace connecting independent therapists with clients. 30+ cities, 12+ therapists, 5.0 Google rating.
- Real revenue, real operations. Started as a booking page for one person.
- Airports.guide
- The airport guide built for passengers.
- Terminal maps, amenities, transport, tips — for hundreds of airports.
- SEO-optimized for the questions travelers actually ask. Same playbook: find high search volume with bad content, build the page that should exist.
- Namelov
- Turn any name into a personalized story.
- AI-generated narratives where each letter anchors a chapter. For baby showers, birthdays, weddings.
- Built the first version overnight for a friend. She cried reading it.
- Costo
- Currency converter. No ads. Instant.
- 190+ currencies, offline support, no tracking.
- Built because every currency app had full-screen ads between conversions. Won on speed and cleanliness.
- Redistributed
- Writing about who controls AI and who benefits.
- Independent editorial treating AI as infrastructure, not a product category.
- Started as lecture notes for my UQAM courses. Students asked better questions than the tech press.
- Being Agent
- 173+ articles on building AI agents.
- Open knowledge base — architecture, reasoning, tool use, memory, ethics.
- Started as a personal wiki while building Tinbox and Raccook. The reference I wished existed.
- Indie Domains
- Domains with AI-generated prototypes.
- Every listing includes a working demo of what the domain could become.
- Selling head starts, not parking pages.
- DriveChina
- Chinese EVs in Canada — the missing guide.
- BYD, Chery, Zeekr and more. Specs, pricing, dealers.
- Built because the information gap for Canadian buyers was massive.
- Refer.Guide
- Invitation.app, localized across 18 languages.
- Same referral platform, same growth model, 18+ markets. People search for deals in their own language.
- Proved the model in French, then expanded.
- Startups List
- Local startup directories on premium domains.
- City-focused startup listings for NYC, LA, Montreal, and more.
- Because "startups in [city]" returns terrible results everywhere.
- Ecole de Montreal
- 80+ interactive media artists from UQAM.
- A living archive of student and alumni work — installations, generative art, interactive experiences.
- Built because incredible work kept disappearing after each semester.